Barbara H Wixom

A clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member. Most organizations view data monetization-converting data into money-too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it's critical to have wide-ranging support for this pursuit. In Data Is Everybody's Business, the authors...